Hank Ulrich
CEO and Founder

A highly respected expert on international trade automation, Mr. Ulrich has founded and served as CEO of three successful computer software companies. He is a visionary, an entrepreneur, a business leader, and an inventor. Mr. Ulrich has broad experience dealing with government officials and international business leaders. The systems developed by his companies currently process over 20 percent of the U.S. import and export transactions.

Following the terrorist attacks on September 11, 2001, Mr. Ulrich immediately recognized the vulnerabilities that existed in the international trade industry and began developing solutions to deal with those real threats. On December 6th of 2005, Mr. Ulrich was granted the Patent for the e2e Seal and system, a smart container system which tracks and protects any enclosed shipping device such as a cargo container or an airline unit load devices (ULD).

On May 16, 2003, Mr. Ulrich formed e2e Logistics Consulting Inc., in order to improve worldwide cargo logistics security and improve upon end-to-end logistic supply chain systems. Prior to e2e, he founded H.B. Ulrich & Associates in 1987. This firm specialized in software applications for Shippers, Forwarders, and Brokers. As president and CEO of the firm for 14 years, he had a client list which included Fortune 10 to 500 firms, prominent Port Authorities, and governments. In 1990, IBM formally recognized the contributions of H.B. Ulrich & Associates in helping IBM win the Malcolm Baldrige National Quality Award. In May of 1999 this company was sold to the DCS Group, a publicly traded firm located in the United Kingdom.

Prior to founding H.B. Ulrich & Associates, Mr. Ulrich founded Cyber Data Systems, the first computer software company dedicated to international trade. Cyber provided systems and consulting to the largest American exporters and forwarders. He personally developed the first working ABI (Automated Broker Interface) application. Mr. Ulrich sold Cyber Data Systems to Tymshare, which was then purchased by McDonnell Douglas. As a Vice President at McDonnell Douglas, Mr. Ulrich was responsible for spearheading the development of the community cargo release system (CRESCENT) for the Port of New Orleans. This system is still in use today at the port of New Orleans.

All told, Mr. Ulrich has over 30 years of experience in international trade. From his roots at Mobil Oil’s Export Department where he developed the first automated export shipper system, to his world-class CRESCENT system for the Port of New Orleans, to his development of international trade systems that touch over 20 percent of the import and export transactions today, to his patented smart container system, Mr. Ulrich’s unique expertise in international trade has made him a sought after expert in international trade automation and security.


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